Yves Pigneur

Yves Pigneur

mentor, contributor, and thought leader

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Yves Pigneur is an academic, author, and business theorist recognized as a leading expert in business model innovation.

He is currently a professor of management information systems at the University of Lausanne in Switzerland. He has co-authored several of our books, including "Business Model Generation" and "Value Proposition Design."

Yves is the co-creator of the Business Model Canvas with our founder, Alex Osterwalder, a tool used by millions of entrepreneurs and innovators worldwide. With his research focusing on strategic management, business model innovation, and information systems management, Yves has consulted with numerous organisations and taught in executive education programs at several leading business schools. He is considered a "mastermind" among business strategists.

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