Various businesses have established a presence there, such as IBM, Adidas, Reuters, Toyota (see video below for the Scion that was launched in Second Life) etc.

Because it’s quite a hot phenomena we are organizing a short free presentation at arvetica on March 1, 2007 to discuss what companies may get out of Second Life. Register if you’re in Geneva. We are also hosting a workshop at the LIFT conference on February 7 in the afternoon. However, most important: I will later announce a 2-day immersion workshop at arvetica where business people and marketers can really look into the potential of Second Life. Contact me if you want more info or pre-reserve for the limited seats…