Business Model Alchemist » roger martin http://www.businessmodelalchemist.com Just another WordPress weblog Sun, 22 Aug 2010 03:06:18 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 4 Questions for Roger Martin http://www.businessmodelalchemist.com/2007/06/4-questions-for-roger-martin.html http://www.businessmodelalchemist.com/2007/06/4-questions-for-roger-martin.html#comments Sat, 23 Jun 2007 08:10:00 +0000 Alexander Osterwalder http://localhost:8888/2007/06/4-questions-for-roger-martin.html Today I came across this quite interesting video interview with Roger Martin (hat tip to Ralf Beuker), dean of the Rotman School of Management. What you must know (if you don’t already) is that the Rotman School is very design oriented and aims at bringing design to business.

Enjoy the video where Roger talks about the design & business overlap:

I very much apply what Roger says in my consulting work and I also taught it in my last workshops in Mexico.

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