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	<title>Business Model Alchemist &#187; giuseppe cristiano</title>
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		<title>Visual Thinking Books &#8211; References and Reviews</title>
		<link>http://www.businessmodelalchemist.com/2008/08/visual-thinking-books-references-and.html</link>
		<comments>http://www.businessmodelalchemist.com/2008/08/visual-thinking-books-references-and.html#comments</comments>
		<pubDate>Mon, 04 Aug 2008 19:34:00 +0000</pubDate>
		<dc:creator>Alexander Osterwalder</dc:creator>
				<category><![CDATA[dan roam]]></category>
		<category><![CDATA[dave gray]]></category>
		<category><![CDATA[garr reynolds]]></category>
		<category><![CDATA[giuseppe cristiano]]></category>
		<category><![CDATA[marks and meaning]]></category>
		<category><![CDATA[presentation zen]]></category>
		<category><![CDATA[presentationzen]]></category>
		<category><![CDATA[the back of the napkin]]></category>
		<category><![CDATA[the storyboard design course]]></category>
		<category><![CDATA[visual thinking]]></category>

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		<description><![CDATA[At the moment I am completely immersed in reading about visual thinking for my upcoming book on business model innovation. Do you wonder what the connection is? Well, the book I&#8217;m working on will be very visual and practical, containing only the very necessary text&#8230;
Visual tools are an increasing must in the executive toolbox &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>At the moment I am completely immersed in reading about visual thinking for my upcoming book on <em>business model innovation</em>. Do you wonder what the connection is? Well, the book I&#8217;m working on will be very visual and practical, containing only the very necessary text&#8230;</p>
<p>Visual tools are an increasing must in the executive toolbox &#8211; particularly when you think of all those terrible ppt-decks and never-read-business-plans full of text and numbers.</p>
<p>Let me briefly share some of the literature I have been looking into the last few days:
<ul>
<li><a href="http://www.amazon.com/dp/1591841992?tag=businessmod06-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=1591841992&amp;adid=0109772XK06DNPSHZVW1&amp;" target="_blank">The Back of the Napkin</a> (Dan Roam). Dan has created a great and practical book on how to use images and sketches in business. The book contains a couple of very interesting concepts and processes that helps you apply visuals to your particular business problems. To get a good preview you can check out the <a href="http://www.thebackofthenapkin.com/" target="_blank">book&#8217;s website</a> which features some attractive animations to explain key concepts. Verdict: Very useful book!</li>
<li><a href="http://www.lulu.com/content/3252489" target="_blank">Marks and Meaning</a>, version zero (Dave Gray). Dave, a friend of mine, is founder and chairman of <a href="http://www.xplane.com/" target="_blank">XPLANE</a>, the leading visual thinking company. He is currently working on a book on visual thinking and has put a pre-release version (&#8220;version zero&#8221;) up for sales on the web. I could almost blindly recommend this book, though I have only ordered the book this evening after a chat with Dave on the Web. By buying the pre-release you will have a chance to comment the book and influence the final version &#8211; interesting approach. You can follow Dave&#8217;s thinking on his <a href="http://communicationnation.blogspot.com/" target="_blank">communication nation blog</a> and a whole bundle of digital presences.</li>
<li><a href="http://www.amazon.com/dp/0321525655?tag=businessmod06-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=0321525655&amp;adid=1P8416WX010H95WZ285S&amp;" target="_blank">PresentationZen</a> (Garr Reynolds). Garr tackles one of the most important and imaginable issues in the boardroom: making powerpoint presentations interesting and attractive. A must for every frequent user of powerpoint. Check out <a href="http://www.youtube.com/watch?v=DZ2vtQCESpk" target="_blank">Garr&#8217;s lecture</a> at Google&#8217;s headquarters to get a freeby of his work. As real digital citizen Garr&#8217;s thinking can be followed on his <a href="http://www.garrreynolds.com/" target="_blank">website</a> and <a href="http://www.presentationzen.blogs.com/" target="_blank">blog</a>. Verdict: A good resource for ppt-artists.</li>
<li><a href="http://www.amazon.com/dp/0735623872?tag=businessmod06-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=0735623872&amp;adid=0YNDTWZJ890687450DFS&amp;" target="_blank">Beyond Bullet Points</a> (Cliff Atkinson). In his extremely useful book Cliff shows how you can use storyboarding to make sticky powerpoint presentations. As a resident of LA he gets his inspiration from Hollywood&#8217;s film industry. This book is quite likely to make you change the way you design your ppt-decks. The approach and process outlined is very intuitive and very practical. Verdict: A must if you want to bring some storytelling to your ppt-presentations.</li>
<li><a href="http://www.amazon.com/dp/0500286906?tag=businessmod06-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=0500286906&amp;adid=1PBCDSVHPNBZ1ADBF3EQ&amp;" target="_blank">The Storyboard Design Course</a> (Giuseppe Cristiano). A really nice book on storyboard design. This is a professional tool for storyboard designers in the film, advertising and computer games industry. It is an introduction to storyboarding going all the way to camera angles etc. Verdict: You&#8217;ll have to do the translation for applying it in business yourself (e.g. powerpoint). If you are a movie fan it is a must.</li>
</ul>
<p>I also bought a couple of books on design (e.g. <a href="http://www.amazon.com/dp/1592530079?tag=businessmod06-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=1592530079&amp;adid=0CPHBF1E2402J6WFZXND&amp;" target="_blank">Universal Principles of Design</a>, Lidwell &amp; Holden &amp; Butler) and Innovation (e.g. <a href="http://www.amazon.com/dp/0071598286?tag=businessmod06-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=0071598286&amp;adid=1JZRP74YKN67MAR8SGW8&amp;" target="_blank">The New Age of Innovation</a> &#8211; Prahalad &amp; Krishnan, <a href="http://www.amazon.com/dp/0307381730?tag=businessmod06-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=0307381730&amp;adid=1GAXQY3R7W0WY0DS10WY&amp;" target="_blank">The Game Changer</a> &#8211; A.G. Lafley &amp; Ram Charan). More on that later. I guess you&#8217;re not really interesested in the children&#8217;s books I bought for my 5-year old son <img src='http://www.businessmodelalchemist.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Anyways, my wallet is about 400.- USD lighter&#8230;</p>
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