Business Model Alchemist » exercise http://www.businessmodelalchemist.com Just another WordPress weblog Sun, 22 Aug 2010 03:06:18 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Silly Business Model Innovation Cow Exercise http://www.businessmodelalchemist.com/2009/02/silly-business-model-innovation-cow.html http://www.businessmodelalchemist.com/2009/02/silly-business-model-innovation-cow.html#comments Tue, 10 Feb 2009 07:28:00 +0000 Alexander Osterwalder http://localhost:8888/2009/02/the-silly-business-model-innovation-cow-exercise.html A couple of posts back I wrote about a simple, fun, but silly exercise to think out of the box when it comes to business model innovation: the silly cow exercise. I asked people to submit their own sketches of business models using a cow..

The echo was very weak (no creativity out there, or fear of sketching?). Hence, in addition to the set of sketches I got from Fréderic Sidler, I photographed some of the sketches coming out of a workshop I did last week in Belfast. The silly cow exercise is a always a success, probably because it looks at business model innovation from a very light angle. It even works with very senior and serious business people. My favorite business model came from a participant in Belfast. However, she didn’t have the courage to present her sketch during the workshop: “The Condom Tester”…

Here some of the sketches. You can find the full set on Flickr. I will certainly add more over time…

]]> http://www.businessmodelalchemist.com/2009/02/silly-business-model-innovation-cow.html/feed 3 Business Model Innovation Exercise Series: nr.1 – ideation http://www.businessmodelalchemist.com/2009/01/business-model-innovation-exercise.html http://www.businessmodelalchemist.com/2009/01/business-model-innovation-exercise.html#comments Tue, 13 Jan 2009 12:51:00 +0000 Alexander Osterwalder http://localhost:8888/2009/01/business-model-innovation-exercise-series-nr-1-ideation.html The cow exercise is something I regularly do at my keynote speeches and workshops to trigger business model innovation thinking. It so far away from the audience’s daily business concerns that it easily stimulates creativity.

Have a look at the slides and make sure you send me your own sketches:

Have fun, send me your sketches and give me feedback…

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