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	<title>Business Model Alchemist &#187; cow</title>
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		<title>Business Model Innovation Exercise Series: nr.1 &#8211; ideation</title>
		<link>http://www.businessmodelalchemist.com/2009/01/business-model-innovation-exercise.html</link>
		<comments>http://www.businessmodelalchemist.com/2009/01/business-model-innovation-exercise.html#comments</comments>
		<pubDate>Tue, 13 Jan 2009 12:51:00 +0000</pubDate>
		<dc:creator>Alexander Osterwalder</dc:creator>
				<category><![CDATA[business model innovation]]></category>
		<category><![CDATA[cow]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[innovation]]></category>

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		<description><![CDATA[The cow exercise is something I regularly do at my keynote speeches and workshops to trigger business model innovation thinking. It so far away from the audience&#8217;s daily business concerns that it easily stimulates creativity. 
Have a look at the slides and make sure you send me your own sketches:

Business Model Exercise Series : nr.1 [...]]]></description>
			<content:encoded><![CDATA[<p>The cow exercise is something I regularly do at my keynote speeches and workshops to trigger business model innovation thinking. It so far away from the audience&#8217;s daily business concerns that it easily stimulates creativity. </p>
<p>Have a look at the slides and make sure you send me your own sketches:
<div align="center">
<div style="width:425px;text-align:left" id="__ss_913015"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Alex.Osterwalder/business-model-exercise-series-nr1-ideation-presentation?type=powerpoint" title="Business Model Exercise Series : nr.1 - ideation">Business Model Exercise Series : nr.1 &#8211; ideation</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=bmiexerciseseriesnr1-1231851088451605-1&#038;stripped_title=business-model-exercise-series-nr1-ideation-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=bmiexerciseseriesnr1-1231851088451605-1&#038;stripped_title=business-model-exercise-series-nr1-ideation-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/Alex.Osterwalder/business-model-exercise-series-nr1-ideation-presentation?type=powerpoint" title="View Business Model Exercise Series : nr.1 - ideation on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/management">management</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/strategy">strategy</a>)</div>
</div>
<p></div>
<p>Have fun, send me your sketches and give me feedback&#8230;</p>
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