Comments on: Social Media and Business Models

By: Connect and Collaborate | How can the crowd change your business model?

Connect and Collaborate | How can the crowd change your business model? — Tue, 13 Apr 2010 13:28:40 +0000

[...] of the creators of Business Model Generation just helped to answer this question with his post on Social Media on Business Models. Filed under: Crowdsourcing, Uncategorized Tagged: advertising, business model generation, [...]

By: Frédérick J. Fortin @fjf360

Frédérick J. Fortin @fjf360 — Thu, 18 Mar 2010 14:55:27 +0000

Canadian people can’t wait to buy the Business Model Generation book via Amazon or any other retailer! Just saying

By: Walter Vos

Walter Vos — Fri, 12 Mar 2010 08:48:00 +0000

What I like about this post is that it goes beyond marketing and PR. The focus in articles and research about social media appears to be mostly on those topics. That’s a pity because social media (or the internet in general) touches all aspects of business.

- Walter

By: Prof.K.Prabhakar

Prof.K.Prabhakar — Tue, 02 Mar 2010 14:47:55 +0000

Social media is not for converting traditional marketing strategy and inturn expect results. The profile of social meadia users is they are individualistic, liberal and keen to share information.

By: Alexander Osterwalder

Alexander Osterwalder — Mon, 01 Mar 2010 20:32:50 +0000

Patrick, I couldn’t agree more! There is no “social media” dogma. Companies can have business models that work very well without using the buzzy tools of the day (e.g. Twitter, Facebook, etc.).

On Apple I slightly disagree with you. Though, they do not directly use “social media” heavily, they are masters of the rumor mill – which ultimately relies on “social media”. Apple is very good at indirectly building on the buzz around its products emanating from social media…

By: Patrick Stähler

Patrick Stähler — Wed, 24 Feb 2010 17:52:18 +0000

Alex, I like your approach to social media. In all big firms there is discussion going on, on how to use social media. Then they start writing a blog, starting a fan page for their products on facebook and then they happily believe they are hip since they use all these fancy new sites.

Well, what they forget is that if their business model is not suited for social media, just being on facebook will not change it. If your communication with the customer is more or less unidirectional then just adding an incoming channel will not improve your value proposition. It will just annoy your customers since you can not listen and react to them.

You show points how you can change your business model by using social media. But and that is important you can be a great company even in the internet without any social media. Just think about Apple!

So it is not important if you use social media. It is more important to have a consistent business model than a bad business model with a bit of social media hype.

By: How can the crowd change your business model? « colaboratorie mutopo

How can the crowd change your business model? « colaboratorie mutopo — Tue, 23 Feb 2010 15:16:24 +0000

[...] How can the crowd change your business model? UPDATE: fortunately, ALEXANDER OSTERWALDER, one of the creators of Business Model Generation just helped to answer this question with his post on Social Media on Business Models. [...]