Actually, when i read The Business Model Onthology some years ago, my first thought was “what a great framework for working with business models” and my second thought was “I can never make entrepreneurs read this, so how can I make the use it” and my third thought was “I will create a board game concept”. And so I did – based on your model as it was in the Onthology.

It has been used all over Denmark in IDEA House – a group of student entrepreneurship centres. To stimulate the discussions we created card for each of the generic options in each category. To stimulate creative thinking we sometimes forced people to pick a random card and think about ways to use that option in the business model. Sometimes with great effect and of course often with useless results – apart from a bit of fun.

However, when I read the preview of Business Model Generation, I must admit that my first thought was “Oh yeah, this was the way I really had wanted to make it”, so I look forward to combine you Business Model Canvas with revised cards.

Thanks a million times for your inspiration over the years!

Looking forward to playing it over here in Dresden. I am thinking about creating a Management Flight Simulator (MFS) based on system dynamics that leads to a similar game. The intention would be to enable entrepreneurs to learn about the impacts of their action (in a simulated way).

A combination of the two would be something new to the business world. I assume this could be of interest to some of who is reading these excellent postings.

Cheers, Ralf