The waiting is over. Our new book “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” is now on the market. Yesterday we shipped over 1′000 pre-purchased books to more than 55 countries.
Enjoy the extensive online preview below and the FREE 72 page pdf preview of Business Model Generation. In order to keep the price affordable we are selling it over our book website for the first few months before distributing it through Amazon.com.
We are curious to hear about your feedback regarding content and form. You may also want to have a closer look at the story and business model of the book, which are very special – more on that at the end of the preview.





Congratulations on your book! I’ve been following you for a while now, great work! I’ve also implemented your methodology in my workshops.
Best of luck!
Daniël
Hej Alex, Congrats on the book! It looks amazing! Looking forward to having a closer look at it soon!
Best,
Gerry
Alex,
What a journey this has been. Now comes the marketing and pushing it out. I am finding some interesting concepts out of it for the
Japan market.
Best
Karl
Congratulation!
It really looks very interesting, can’t wait to have it soon.
Antonio
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Hi Alex,
Was browsing through the concepts, looks awesome. Would love to have a closer look soon.
P.S. The link to the PDF preview seems to be broken, could anyone look into it – would love a preview.
Thanks
Soumak
Rotman School of Management
Congratulations for the master approach to the subject and book you’ve published about it.
I hope to read it as soon as possible, then prepare yourself to my best constructive criticism.
New wind coming for business strategy innovation and design
COOL
Hi
This book is really exciting
It is worth reading.It looks like walking in a Business Model Safari.
Team – fantastic job. Reading it cover-to-cover now, beautiful layout to go with beautiful concepts – very engaging.
Been tracking Alex’s work since 2003 – a truly outstanding contribution and thought leadership. Kicking myself that I didn’t directly contribute – must have been a great experience.
Thanks You
Today I received a brown box on my desk.
I didn’t remember ordering anything from amazon and was immediately intrigued. I opened up the box to reveal an unusual publication – one I had invested in a few months previously.
Its a seminal work – it will take its place beside Outliers, The Longtail, Wikinomics, Back of a Napkin – It will intrigue you and will change the look at your business.
Alex, Yves and team,
I just received my copy of the book and it looks fantastic. Haven’t had a chance to read yet but it goes to the top of the stack. I’ve been following your work for several months and am really looking forward to reading the book. I must say that the production values in the book – the binding, the visual impact, the overall design statement – are outstanding. As much of a “total product” design statement as the original iPod. Very innovative approach to communicating a complex subject.
Alex – Received my copy of the book, in Boston, Massachusetts, USA over the weekend. A pleasure to be a part of the co-creation of the book, and also to finally hold a copy in my hands. Tremendous effort all around – congratulations on sheparding this effort from start to finish.
Cheers,
Dan
Alex – as far as I could see the business process approach has been used in a very friendly way.
I´ll order my copy to know it in details.
Just one question: have you tried to fusion the blue ocean approach with your ideas? It maybe bring some good opportunities.
Congrats for all who worked for it,
Henrique
Congratulations to the BMG team. I downloaded the 72 page preview and am damn impressed with the way you have approached and explained things.
I am a business consultant and have been following your blog for a while. Your work has improved my understanding of business models and how to go about improving them. Thanks a lot for the knowledge you share with us all.
I look forward to buy the book.
Have been tracking this project for a while – delighted that you have managed to bring it to fruition successfully. I’ve used the approach to define several business ideas – incredibly helpful at uncovering the holes. Could have participated earlier, but the price for being risk averse is buying the book, which I did – willingly.
Seminal work, Alex
Hi,
I have seen your work. Its excellent. Both your idea and the execution and the way its presented. I am working with Whirlpool of india Ltd. I am interested in buying a copy of the book, i checked on Amazon.com but its unavailable on that site.
Please give me some information regarding the price of the book and also if i can buy it directly from you or any other source where i can buy it from.
You can reply on my email address lipi_patel@whirlpool.com
Warm Regards
Lipi Patel
Hi Alex & company!
I´m Juan Esteban from Colombia, Surámerica. I want to buy your book, When and Where can I?
Hi, this looks absolutely brilliant! Any chance you´ll ship to the UK, too? PLease use my email address to let me know when the 2nd edition will be out. Thanks, Paolo
It will be on Amazon.com at the end of December 2009!
Got a copy of the book before Christmas and couldnt recommend it more! One of the most concise and clear books on business models I have ever read. In fact I have done nothing but tell my friends and collegues about it. Beautifully presented also.
My only jibe would be that it is a little delicate on the binding. When it gets dragged around in a bag (which happens a lot) My suggestion would be maybe a wire binding? I know it is an extra cost and does not look as good but definitley more practical.
I also work as a buiness development director for Ortegra Ireland, an incubaiton company. http://www.ortegra.ie
This book will become the stable diet to our budding Entreprenuers.
Congrats!
Your book intrigues me so much that i have to get it soon.
Gennaro
Fantastic! I Literally cant wait to get my hands on one. When can I expect Amazon to stock the book again?
Can you contact me with info on a revised release date.
Stefan
Any chance of an update on likely restock date Alexander. The Amazon site is not helpful! An electronic download option would be Green and offer instant on-demand order fulfillment!
As an Alumnus of the London Business School ( Sloan Masters Programme) I have suggested the LBS library purchase a few library copies as adjunct material to the published works of John Mullins et al
This very instant the books are in a truck on the way from Toronto, ON, to Amazon.com’s Whitestown, IN, distribution center. Unfortunately, the seem stuck in Dayton, OH, only a two and a half hours drive from where they need to go…
Congrats for that wonderful book, where could I buy and download the complete ebook version, please.
There’s no ebook version planned for the moment – it’s more because I believe we would need to specifically design the content for a different format. BMGEN was designed for paper…
Any idea, which publishing house is releasing this book in India? I am interested in buying this book.
I don’t think Wiley, our publisher is working with anybody specific in India. It will simply sell through retail, I guess