Comments on: The Challenges of an Innovation Journey (an Author's Perspective) http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html Just another WordPress weblog Fri, 12 Mar 2010 08:48:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Business Models and Life Models, Interconnected | Taylor Davidson http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1229 Business Models and Life Models, Interconnected | Taylor Davidson Wed, 30 Sep 2009 01:11:27 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1229 [...] As much as I’m intrigued by Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, I’m fascinated by the operational and business model behind the book itself. Alexander Osterwalder explains more about the process and learnings from creating the book in The Challenges of an Innovation Journey (an Author’s Perspective). [...] [...] As much as I’m intrigued by Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, I’m fascinated by the operational and business model behind the book itself. Alexander Osterwalder explains more about the process and learnings from creating the book in The Challenges of an Innovation Journey (an Author’s Perspective). [...]

]]> By: jimmy http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1228 jimmy Tue, 29 Sep 2009 22:28:25 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1228 highly informative :) highly informative :)

]]> By: Siobhan O'Dwyer http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1219 Siobhan O'Dwyer Mon, 21 Sep 2009 22:18:45 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1219 Hi Alex, I have dipped in and out of your blog for some time now and your ideas have prompted some significant changes in how we work with clients over the past year. We work in the area of strategic brand development and creative communications with a focus on innovative startups and early-stage ventures. In the past year or so (prompted by reading your blog and also by research we carried out into how to construct value propositions and value architecture) we have begun working with clients to help them visually express their brand value to customers, employees, investors and other stakeholders. This has been quite revolutionary in terms of how useful it has been to our clients, particularly when they are trying to manage complex partnerships and channels. We're based in Ireland so controlling the communication of the proposition across cultures and partners can be very challenging. However, compared with the very creative way that your team visually expresses innovative business models, our approach is very simple and to be quite honest, pretty crude. I think there is huge scope to develop a powerful visual value model that would express: - the unique building blocks of an offer - how this offer elevates the business above alternatives - the grounds upon which this offer engages with a segment of a larger market (and in particular where it creates a blue ocean) - the larger cultural/economic/social wave that it is riding - the personality/principles/character traits that make up the business culture A more evolved version could express the market opportunity which would be enormously useful for anyone seeking investment, but also for larger businesses in terms of communicating their strategic intent with clarity. This would be a really effective way to engage customers, build pride among employees and demonstrate market opportunity. The Zag model by Marty Neumeier helps businesses to build their brand strategy (although it is very biased towards consumer brands) but doesn't show them how to express it. By the time you have worked through 17 steps, you are too overloaded with information to know what should be lifted out and condensed into a simple diagram in any case! A future project for you perhaps?!! Siobhan P.S. I'm very much looking forward to reading your book. Hi Alex,

I have dipped in and out of your blog for some time now and your ideas have prompted some significant changes in how we work with clients over the past year.

We work in the area of strategic brand development and creative communications with a focus on innovative startups and early-stage ventures. In the past year or so (prompted by reading your blog and also by research we carried out into how to construct value propositions and value architecture) we have begun working with clients to help them visually express their brand value to customers, employees, investors and other stakeholders.

This has been quite revolutionary in terms of how useful it has been to our clients, particularly when they are trying to manage complex partnerships and channels. We’re based in Ireland so controlling the communication of the proposition across cultures and partners can be very challenging.

However, compared with the very creative way that your team visually expresses innovative business models, our approach is very simple and to be quite honest, pretty crude.

I think there is huge scope to develop a powerful visual value model that would express:

- the unique building blocks of an offer
- how this offer elevates the business above alternatives
- the grounds upon which this offer engages with a segment of a larger market (and in particular where it creates a blue ocean)
- the larger cultural/economic/social wave that it is riding
- the personality/principles/character traits that make up the business culture

A more evolved version could express the market opportunity which would be enormously useful for anyone seeking investment, but also for larger businesses in terms of communicating their strategic intent with clarity.

This would be a really effective way to engage customers, build pride among employees and demonstrate market opportunity.

The Zag model by Marty Neumeier helps businesses to build their brand strategy (although it is very biased towards consumer brands) but doesn’t show them how to express it. By the time you have worked through 17 steps, you are too overloaded with information to know what should be lifted out and condensed into a simple diagram in any case!

A future project for you perhaps?!!

Siobhan

P.S. I’m very much looking forward to reading your book.

]]> By: Alexander Osterwalder http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1213 Alexander Osterwalder Fri, 18 Sep 2009 09:55:01 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1213 Thank you, Nico. Was good to be with the Fraunhofer & to chat. Thank you, Nico. Was good to be with the Fraunhofer & to chat.

]]> By: Nico Weiner http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1212 Nico Weiner Fri, 18 Sep 2009 09:30:25 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1212 Hi Alexander, i just want to leave a "Congratulations!" to your book-completion. I hope that we meet again and I am looking forward to read the book. warm greetz nico Hi Alexander,

i just want to leave a “Congratulations!” to your book-completion. I hope that we meet again and I am looking forward to read the book.

warm greetz
nico

]]> By: Business model guru Osterwalder “eats his own dogfood” http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1211 Business model guru Osterwalder “eats his own dogfood” Thu, 17 Sep 2009 21:08:52 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1211 [...] zegt zelf  over dit proces met de grote groep co-auteurs en focus op het grafisch ontwerp: What I realized [...] [...] zegt zelf  over dit proces met de grote groep co-auteurs en focus op het grafisch ontwerp: What I realized [...]

]]> By: BOOK: Business model design for game changers | Game-Changer http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1208 BOOK: Business model design for game changers | Game-Changer Mon, 14 Sep 2009 07:27:24 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1208 [...] was directed to a new book than can help us do just [...] [...] was directed to a new book than can help us do just [...]

]]> By: taux de conversion http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1207 taux de conversion Sun, 13 Sep 2009 21:11:50 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1207 Hi Alexander, It's good to read your story about this collective travel toward book publication. Conclusions you reached are insightfull too. Regarding the amazon monopoly, as well as your need to increase the price point of your product, i think you may (sorry if i missed your point) try some online, print on demand, book publishing providers. I can't wait to read and use your book ;) Best regards ! Hi Alexander,
It’s good to read your story about this collective travel toward book publication.
Conclusions you reached are insightfull too.

Regarding the amazon monopoly, as well as your need to increase the price point of your product, i think you may (sorry if i missed your point) try some online, print on demand, book publishing providers.

I can’t wait to read and use your book ;)

Best regards !

]]> By: Odin http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1201 Odin Sat, 05 Sep 2009 08:45:50 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1201 Universities and other educational institute that offer Entrepreneurship courses should really buy this book. That's what I'm feeling :D Universities and other educational institute that offer Entrepreneurship courses should really buy this book. That’s what I’m feeling :D

]]> By: Anne McCrossan http://www.businessmodelalchemist.com/2009/09/challenges-of-innovation-journey.html/comment-page-1#comment-1200 Anne McCrossan Fri, 04 Sep 2009 13:22:37 +0000 http://localhost:8888/2009/09/the-challenges-of-an-innovation-journey-an-authors-perspective.html#comment-1200 Alex, Business Model Generation and the business model canvas spell out an analytical and rational framework truly capable of synthesizing both the needs for longevity and durable business management with those of the social dynamic. It represents a cornerstone of social business design, it's a blue chip demonstration in itself about the 'how' as well as the 'what' of social business design. It's been a great privilege to have been part of this iterative path with you as a contributor, I think the way in which you have worked with us during the creation of the book sets a standard for how social business design projects can add value and assist the generation of output of great quality. Despite the rapid pace of our learning and development currently, Business Model Generation will be a point of reference for many years to come I think as a path is set for social business design to become the way we do business. Alex, Business Model Generation and the business model canvas spell out an analytical and rational framework truly capable of synthesizing both the needs for longevity and durable business management with those of the social dynamic.

It represents a cornerstone of social business design, it’s a blue chip demonstration in itself about the ‘how’ as well as the ‘what’ of social business design.

It’s been a great privilege to have been part of this iterative path with you as a contributor, I think the way in which you have worked with us during the creation of the book sets a standard for how social business design projects can add value and assist the generation of output of great quality.

Despite the rapid pace of our learning and development currently, Business Model Generation will be a point of reference for many years to come I think as a path is set for social business design to become the way we do business.

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