Interesting interview with Trent Reznor of Nine Inch Nails about the music industry, notably about business model innovation (hat tip to Peter Froberg of Freemium.org). They’ve done business model innovation and have the legitimacy to talk about it 
What an amazing industry to innovate in these days!
Apr 21, 2009
Video Interview with NIN About Business Model Innovation in Music
Alexander Osterwalder
it’s greattttttttt
Thanks Alex. Music is so pervasive in the US culture that the “broken business model” is visible to all. Ditto in the US newspaper industry. Another interesting business model shift is in video gaming, where a subscription business model (versus outright sale) may take hold. I am an economist by training and my observation is that many markets are going through significant shifts that will demand new business models. The smart companies (as you know) are ones that compete with a new business model rather than try to compete with new products. Anyone can copy a new product given today’s outstanding business services sector. It’s much harder to copy a new business model. Best regards, Kay Plantes
Kay, I couldn’t agree more. Today’s competition is played out in business model innovation.
Smart companies are the ones that think of and experiment with new business models while the old one is not yet obsolete. That’s called being prepared for the future.
Hi Alex.
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I don’t work with the Big Distribution, but I like to study that industry because I see them as lab rats.
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Whar happens earlier there will most certainly happen later in other industries.
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That’s why, last year, I discovered and read the book “Retailization: Brand Survival in the Age of Retailer Power”, then these one from the same authors “How to Succeed at Retail: Winning Case Studies and Strategies for Retailers” and now “Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity”
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From other authors I also read the very interesting “Private Label Strategy: How to Meet the Store Brand Challenge”
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With all those concepts in my mind I was, just some minutes ago, watching XPLANATION’s version of the Business Model Canvas, and suddenly had a doubt.
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Shouldn’t we consider in the model to, the nurturing of relationships with distribution? At least for some industries.
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If I produce something and don’t sell directly to the consumer, and if I don’t control the retailer or distributor… I must treat him also as a customer.
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On the other side, models are simple…
@CCz: nothing prevents you from considering retailers as a customer segment and end-customers as a customer segment. I would even say that is a better way of looking at things. This can easily be done with the canvas…