Comments on: Disrupting the Music Industry: Trent Reznor http://www.businessmodelalchemist.com/2009/02/disrupting-music-industry-trent-raznor.html Just another WordPress weblog Sat, 11 Feb 2012 23:42:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Adriana Degetau http://www.businessmodelalchemist.com/2009/02/disrupting-music-industry-trent-raznor.html/comment-page-1#comment-1209 Adriana Degetau Tue, 15 Sep 2009 23:45:01 +0000 http://localhost:8888/2009/02/disrupting-the-music-industry-trent-raznor.html#comment-1209 Isnt it Trent Reznor? Isnt it Trent Reznor?

]]> By: zxzwblog.com http://www.businessmodelalchemist.com/2009/02/disrupting-music-industry-trent-raznor.html/comment-page-1#comment-1091 zxzwblog.com Wed, 18 Feb 2009 21:39:00 +0000 http://localhost:8888/2009/02/disrupting-the-music-industry-trent-raznor.html#comment-1091 Great post. Wonder why all the emphasis is on the record industry. This is a business model for a non profit festival by ZXZW. It's called Social Festival Model and based on open source collaboration via a creative commons license<br/>http://zxzw.wetpaint.com/ Great post. Wonder why all the emphasis is on the record industry. This is a business model for a non profit festival by ZXZW. It’s called Social Festival Model and based on open source collaboration via a creative commons license
http://zxzw.wetpaint.com/

]]> By: anna m. simmons http://www.businessmodelalchemist.com/2009/02/disrupting-music-industry-trent-raznor.html/comment-page-1#comment-1090 anna m. simmons Fri, 13 Feb 2009 14:44:00 +0000 http://localhost:8888/2009/02/disrupting-the-music-industry-trent-raznor.html#comment-1090 Great summary of what NIN is up to, truly inspirational and so creative + innovative! Great summary of what NIN is up to, truly inspirational and so creative + innovative!

]]> By: Alex Osterwalder http://www.businessmodelalchemist.com/2009/02/disrupting-music-industry-trent-raznor.html/comment-page-1#comment-1089 Alex Osterwalder Wed, 11 Feb 2009 08:03:00 +0000 http://localhost:8888/2009/02/disrupting-the-music-industry-trent-raznor.html#comment-1089 Eric, I do absolutely NOT agree! It is indeed difficult for an unknown artists to get attention. However, today this is possible with some creativity, whereas it was impossible to get attention from potential audiences before the rise of the Web. Nowadays there is an alternative to huge marketing budgets to get your work to spread across the globe... <br/><br/>I didn't spend one dime on marketing and still I have a following across the globe and can live from my work on business model innovation. The whole challenge is to capture the attention of potential audiences. We moved from a world characterized by scarcity in distribution space to a world characterized by scarcity of attention... <br/><br/>With creativity and innovative business models it is possible to capture that attention. That is exactly the reason why some small record labels with little resources are outperforming the major record companies with their marketing dollars. Big marketing budgets work less and less. There is something about the Long Tail (cf Chris Anderson...) Eric, I do absolutely NOT agree! It is indeed difficult for an unknown artists to get attention. However, today this is possible with some creativity, whereas it was impossible to get attention from potential audiences before the rise of the Web. Nowadays there is an alternative to huge marketing budgets to get your work to spread across the globe…

I didn’t spend one dime on marketing and still I have a following across the globe and can live from my work on business model innovation. The whole challenge is to capture the attention of potential audiences. We moved from a world characterized by scarcity in distribution space to a world characterized by scarcity of attention…

With creativity and innovative business models it is possible to capture that attention. That is exactly the reason why some small record labels with little resources are outperforming the major record companies with their marketing dollars. Big marketing budgets work less and less. There is something about the Long Tail (cf Chris Anderson…)

]]> By: ericsoco http://www.businessmodelalchemist.com/2009/02/disrupting-music-industry-trent-raznor.html/comment-page-1#comment-1088 ericsoco Wed, 11 Feb 2009 06:15:00 +0000 http://localhost:8888/2009/02/disrupting-the-music-industry-trent-raznor.html#comment-1088 freemium is great for artists with solid fanbases already. any thoughts on a modification of the freemium model for newer artists, who are still focusing on growing their fanbases? these artists most likely do not have the resources to mount expensive marketing campaigns on par with reznor's. freemium is great for artists with solid fanbases already. any thoughts on a modification of the freemium model for newer artists, who are still focusing on growing their fanbases? these artists most likely do not have the resources to mount expensive marketing campaigns on par with reznor’s.

]]> By: Peter http://www.businessmodelalchemist.com/2009/02/disrupting-music-industry-trent-raznor.html/comment-page-1#comment-1087 Peter Sun, 08 Feb 2009 15:33:00 +0000 http://localhost:8888/2009/02/disrupting-the-music-industry-trent-raznor.html#comment-1087 great video Alex,i love the example of Trent REznor and NIN. <br/><br/>Maybe I am a bit biased because I blog about this particular kind of businss model, freemium.<br/><br/>I just did a post with a lot of video clips similar to this. Might be worth a look <a HREF="http://www.freemium.eu/freemium/freemium-video-conference/" REL="nofollow">Freemium video conference</a> great video Alex,i love the example of Trent REznor and NIN.

Maybe I am a bit biased because I blog about this particular kind of businss model, freemium.

I just did a post with a lot of video clips similar to this. Might be worth a look Freemium video conference

]]> By: Alex Osterwalder http://www.businessmodelalchemist.com/2009/02/disrupting-music-industry-trent-raznor.html/comment-page-1#comment-1086 Alex Osterwalder Sat, 07 Feb 2009 18:00:00 +0000 http://localhost:8888/2009/02/disrupting-the-music-industry-trent-raznor.html#comment-1086 Marc, thank you for the reminder. I was indeed there!<br/><br/>The music industry in general is a playground for business model innovation. Business people should be following that industry to learn... Marc, thank you for the reminder. I was indeed there!

The music industry in general is a playground for business model innovation. Business people should be following that industry to learn…

]]> By: Marc http://www.businessmodelalchemist.com/2009/02/disrupting-music-industry-trent-raznor.html/comment-page-1#comment-1085 Marc Sat, 07 Feb 2009 14:56:00 +0000 http://localhost:8888/2009/02/disrupting-the-music-industry-trent-raznor.html#comment-1085 Alex,<br/>I believe that you participated in an event called Lift Conference 07 At the event, a Canadian entrepreneur named John Buckman made a presentation about his online music portal www.magnatune.com The idea is to reduce the influence of the record industry over musicians/consumers. When buying music on Magnatune, a large portion of the revenue goes directly to the musicians whilst also providing competitive pricing levels to consumers. John's opening line during his presentation was: "Record companies are evil". Marc Faltheim Alex,
I believe that you participated in an event called Lift Conference 07 At the event, a Canadian entrepreneur named John Buckman made a presentation about his online music portal http://www.magnatune.com The idea is to reduce the influence of the record industry over musicians/consumers. When buying music on Magnatune, a large portion of the revenue goes directly to the musicians whilst also providing competitive pricing levels to consumers. John’s opening line during his presentation was: “Record companies are evil”. Marc Faltheim

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