Dec 2, 2008

Business Model Innovation Book – buy early access to raw content now!

Alexander Osterwalder

In MaySeptember 2009 Yves Pigneur and I will bring a new management book to the market, which will be a beautiful manual for entrepreneurs and executives about business model innovation.

The interest we are getting for the book is staggering, because our business model innovation methods are already in use in companies such as 3M, IBM, Deloitte, Telenor, Logica and more. Our aim is to write a book that is visual & simple, applicable, relevant and full of exciting examples.

If you are interested in the topic you now have the exclusive possibility to get early access to the book content and a community of business model innovators. It is a unique opportunity to participate in the makings of a management book that has the potential to become a global bestseller. Working title: “Crafting Innovative Business Models” “Business Model Generation”.

We will float and discuss the book content as it emerges on www.businessmodelhub.comThe content is already done, but you can get your name into the book until August 14th. Access will only cost you $US 24.- $US 36.- $US 54.- $US 81.- $US 121.50 $US 243.- (the price increased because we exceeded 100 200 300 400 450+ subscribers and are now near publishing)

SUBSCRIPTION IS NOW CLOSED UNTIL WE PUBLISH THE BOOK IN SEPTEMBER

By joining you will have the following privileges:

  • first & exclusive access to raw book content as we write it on www.businessmodelhub.com
  • FREE digital version of the full book when it is published
  • opportunity to influence authors and join content discussionsthe book is done by now
  • personal mention of your participation (names of participants’ in print version in order of sign-up… so you better hurry this is your last chance ;-)
  • about 8 19 installments of book chunks (in a non-linear order as they emerge)
  • 50% discount off the FREE final book
  • access to templates and exclusive PowerPoint slideshows
  • being part of the business model innovation community

When you buy access for $US 243.- we will invite you to the book chunk platform www.businessmodelhub.com within 48 hours. There you will be able to access everything that is going on. The first “book chunk” is due mid-December and is currently in the making. Already now there is a discussion on the book platform about examples, book format etc. 13 All book chunks are online now. This is the last opportunity to participate and get your name into the final print version book of this amazing breakthrough project.

Don’t miss out on being part of a potential management book bestseller. You will even be able to prove it because your name will be mentioned in the print version!

On Monday January 19. 2009 at 17:00 (CET, Zurich/Geneva) we will hold a free webinar to explain how the book chunk project works.

29 Responses to “Business Model Innovation Book – buy early access to raw content now!”

  1. Jeff De Cagna says:

    Just signed up…looking forward to being a part of the group!

  2. Jeremy says:

    Done.

  3. Daniel Pandza says:

    Hey Alex! I am looking forward to joing this group as soon as possible! I can´t believe that we here at the TEC were the some of the first ones to adopt your business model innovation methodology back in 2007. We are happy that you are finally publishing this book. Greetings from Mexico, DANIEL.

  4. Andres Alcalde says:

    I have already signed in
    Best regards from Chile

  5. Johan Örneblad says:

    Great to be able to be part of this. I like that there now are explicit credits to the contributors, access to an online free copy of the final book and discount on the printed version. Some things which I mentioned here.

  6. Rodrigo Miranda says:

    Great! Looking forward to expand your model in Spain

  7. jlfenaux says:

    Hi Alex,

    I just want to let you know that your “Buy Now” button isn’t visible in the RSS version of your feed.

    Making it visible should help increase your conversion rate.

    I loved your first presentations. I’m looking forward to participating in this new community.

  8. Alex Osterwalder says:

    Hi all, thank you for signing up. Very encouraging how many people already joined the platform!

    jlfenaux: how can I enable the “buy now” on the RSS feed?

  9. fredericsidler says:

    Hey Alex, next time you come to Sion I’ll treat you for dinner ;-)

    Can’t wait to receive my credits to access the platform and be part of the innovation.

  10. Hans Suter says:

    Great idea, Alex! Glad to be part of it.

  11. maali says:

    Hi, i’m a master student and using your business model based on the research you did in 2004. due to the deadline of my thesis i see no time to use your book sadly, but i did bump into a few monkey wrenches when dealing with the concept of business model.. just to be of assistence (perhaps you can deal with these issues in your upcoming book) i’d like to share two of them:
    1) what is the difference between a business model and business plan\business case. scientific literature can be really vague about the differences and well, you can certainly expect the “why use a model instead of a plan\case?” from your superior when you introduce your business model.
    2) competition. i believe you said (at least i interpreted it this way):”a business model looks internally, competition ain’t internal therefore it is not part of the business model”, however competition WILL influence your value proposition unless your company has a totally unique product\service (which is rare).

  12. Bill Welter says:

    signed up five days ago — when will I receive a link?

  13. Alex Osterwalder says:

    Bill, you were invited to the hub on December 8. by email. If you have further problems please contact me.

  14. Alex Osterwalder says:

    Maali:

    1) A business model is a representation of the business logic of an organization. The business plan is the translation of a business model into a planning document for implementation (usually including more details, mile stones etc. for implementation…)

    2) Of course competition will influence your competition. However, it is best seen as a design constraint for your business model…

  15. Anonymous says:

    Hi!

    I like the idea but if there are hundreds of contributors it can get quite messy. How many are there right now and have you set a limit?

    Kind regards,

    Jonas

  16. Alex Osterwalder says:

    Jonas, the main writers are my co-author, Prof Yves Pigneur and me. At the moment there are 150+ people on the platform, who comment the book chunks and engage in discussions around the business model topic…

    It’s an experiment. However, I think the participants very much enjoy until now.

  17. Kim Korn says:

    Alex,
    I like your collaborative approach. What a way to create and harvest knowledge.

  18. Karl says:

    Hi Alex,

    Joining up for the great event and release today. I am sure this impact and use can be of benefit in the Japanese business market.

  19. Leif-Arne Bakker says:

    Greetings from Oslo: Looking forward to see the groundbreaking new material fresh from the source ;)

    LA

  20. Ravila says:

    Hi Alex,
    I’ve joined and I’m looking forward to learning from the business model community so that I may give back to mine. The information security/assurance/privacy industry is much in need of business modeling innovation.
    Ravila

  21. Ravila says:

    Hi Alex,
    Any chance you’ll provide a state-side workshop? Consider Seattle since you’ve already been to New York. We are friendly, its beautiful country and we’ve love to have you in town.

    Ravila

  22. Alex Osterwalder says:

    Ravila, I was at UC Berkeley last month… I'll surely be back to the US after the publishing of the book… hopefully also Seattle. The question is always: is there a critical mass & and interest in the cities I visit?

  23. sunilmalhotra says:

    Hi Alex,

    I just signed up on the project. Looking forward to contributing to a very useful framework. Please use Ideafarms to further your thinking in India.

    We should look for a title for the book that mirrors the innovation you have initiated. Something a bit more fun and catchy.

    Looking forward to being a member of this open collaboration work.

    Sunil Malhotra

  24. Arturo says:

    Hi Alex, great experiment…congratulations! I just signed up, so I´m waiting for my password for do my contributions. Greetings from Chile

  25. Anonymous says:

    Dear Alex,

    I can see the case for self-publishing in collaboration with like-minded communities and individuals, paying for design and editorial as necessary. I have a couple of questions to do with the distribution channel (s) and with costs and revenue flows.

    First in regard to distribution and POD, will there be formal arrangements with e-tailers and institutions such as universities and libraries for publication in hard copy format? Have you other potential distribution channels in mind?

    Second, I am interested in the value proposition for the 250+ authors paying to help write the book. I can understand them contributing ideas and content in return for the status of being associated with such a prestigious volume but not the fact that they would be willing to pay money for the privilege. And from the publishing standpoint, is this contribution a contribution to revenue or a defrayment of costs?

    Regards
    Xuemei

  26. duduzerah says:

    Great Idea!!!
    this is an example of business modeling working…

  27. CJ says:

    There are fewer steps involves prior developing business model. What is a business model anyway. Some says business model need to be developed to do the maximum exposure of your single or multi products where some other says, business model is advanced level of innovation.

    Too me, I agree both, like whatever best suites the need. If business owner or manager has to promote their product(s), they work or generaet spesific business model for selected entity. For service businesses, business model is a more then necessity of business plan. Ideal business model should quickly describes the business structure, business economic acquiring goals, business infrastructure and working capacities. An ideal business model for services businesses shouldn't be more then 2 pages. It should be like a glossery. Need more spesific details, go into business plans and then working manuals. Please correct me if I am wrong

  28. Anonymous says:

    This is a very simple approach to tackle business model design for any type of businesses. Furthermore, big consulting companies tend to use target operating model (TOM) or operating model; both terms are the same as a business model, but when those consulting firms get asked about the implications of a TOM, they sometimes tend to fumble with the real implications of a business model. But, the Business Model Design and Innovation herein is a great source for any consultant to provide a well structured approach when building a business model. I am sharing this after 20 years of consulting experience in this feild. Good luck for the authors. Hani Khader (businessman2000@hotmail.com)

  29. Melissa says:

    Alex, you already know we (at the Business Innovation Factory) share your passion for business model innovation. Great to see all of your hard work paying off. Looking forward to meeting you live in October at BIF-5.

Leave a Reply