Here day Nr.4 (last day) of a course I was teaching at a Masters class on “Modeling Business Models” at the Lucerne University of Applied Sciences and Arts (Hochschule Luzern).
At the end of the class lecture the students presented their group projects. I had asked each group to model the business model of a start-up business they should come up with. I told them that part of their grades would come from the way they presented the story of their start-up. The groups did a fantastic job in their presentations and really integrated the story telling factor. It was a quite a fun experience for all in the classroom.
Apologies a last time for those who don’t read German. We’re back to English from the next postings onwards 
Here the slides of the last lecture:
thanks for a great set of examples!
the various highlighted components of the nine-element diagram illustrate the approach very clearly.
given that we have a good method to
describe a business model,
the key question for me is: how do we improve it?
in other words: what creativity techniques are available to uncover potential innovations to an existing model?
any such technique should ideally be systematic, thorough and reliable (as opposed to just random brainstorming.)
best regards
graham horton
Hi Graham,
Any recommendations?
We are going to post a business model innovation white paper soon… It would be great to integrate your ideas.
Best,
AO
i think i could probably come up with something
graham