Last week I was in Mexico for Arvetica to facilitate two workshops on Business Model Design and Innovation. The first one was with a group of executives and the second one was with the faculty of the Tecnologica de Monterrey (ITESM). Both were organized by the well known ITESM.
In the first workshop (5 hours) I focused on the utility of the business model concept and a process to achieve business model innovation. In break-out sessions I got the executives to design parts of a business model of a soccer club, which worked out quite well. Here the slides:
In the second workshop (2 days) I emphasized the value of design thinking in business and how it applies to business model design and innovation. The work with the group of about 30 faculty members was quite fun and I made them design an entire (roughly shaped) business model during the two days. Besides that I outlined some of the underlying concepts to business model design and design thinking. Here the slides:
Throughout this first visit to Mexico I had the opportunity to meet some great people. I was very impressed by the strategic thinking and conceptual knowledge of industrialist, Jorge Valdes, of the Valsi and Evans brands and the quality of the people at the Tecnologico, such as Daniel Pandza and Maria Elena Vazquez.
Great work. I’m trying to use your material to help design our IT Architecture team given the company has just gone through a merger.
I would be useful to describe how best to communicate the details of each of the nine business model areas. Eg. What is the best way to describe a customer segment, core capability, activity configuration?
Also on slide 48 you ask the audience to sketch the market. How to do describe the 4 boxes (issues, actors, market, offers)? How is this intended to be used (eg. find Blue Ocean opportunities?)
Lastly, you seem to use Activity Configuration and Value Configuration interchangably in different slide packs. I assume they mean the same thing.