Comments on: Visual Thinking in Strategy Design & Communication http://www.businessmodelalchemist.com/2007/03/visual-thinking-in-strategy-design.html Just another WordPress weblog Sat, 11 Feb 2012 23:42:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: dave http://www.businessmodelalchemist.com/2007/03/visual-thinking-in-strategy-design.html/comment-page-1#comment-784 dave Wed, 23 May 2007 13:53:00 +0000 http://localhost:8888/2007/03/visual-thinking-in-strategy-design-communication.html#comment-784 Hi Alex,<br/><br/>What a wonderful post! Thank you for thinking of us.<br/><br/>Hope you are well,<br/><br/>Dave Hi Alex,

What a wonderful post! Thank you for thinking of us.

Hope you are well,

Dave

]]> By: Alex Osterwalder http://www.businessmodelalchemist.com/2007/03/visual-thinking-in-strategy-design.html/comment-page-1#comment-783 Alex Osterwalder Sat, 24 Mar 2007 09:17:00 +0000 http://localhost:8888/2007/03/visual-thinking-in-strategy-design-communication.html#comment-783 Ralf, you're absolutely right! Visualization is a wonderful communication tool. It's much more efficient to communicate a desired change or new strategy in a company by sending around an image with a scenario (comic like), rather than a cumbersome text document. This indeed facilitates leadership and a common vision and culture in a company. XPLANE wonderfully illustrates this with its own company culture map:<br/><br/>http://communicationnation.blogspot.com/2007/01/xplane-culture-map.html<br/><br/>By the way Ralf, too bad we missed each other this time in Geneva. There will certainly be a next time to chat around a glass of wine and good dinner ;-) Ralf, you’re absolutely right! Visualization is a wonderful communication tool. It’s much more efficient to communicate a desired change or new strategy in a company by sending around an image with a scenario (comic like), rather than a cumbersome text document. This indeed facilitates leadership and a common vision and culture in a company. XPLANE wonderfully illustrates this with its own company culture map:

http://communicationnation.blogspot.com/2007/01/xplane-culture-map.html

By the way Ralf, too bad we missed each other this time in Geneva. There will certainly be a next time to chat around a glass of wine and good dinner ;-)

]]> By: Ralf Beuker http://www.businessmodelalchemist.com/2007/03/visual-thinking-in-strategy-design.html/comment-page-1#comment-782 Ralf Beuker Thu, 22 Mar 2007 13:41:00 +0000 http://localhost:8888/2007/03/visual-thinking-in-strategy-design-communication.html#comment-782 Alex, let me just say that I admire the work of Xplane ever since my first subscription to Business2.0 in the late 90's of the last century! I fully agree with you on the role and impact the work of David and xplane could have on 'classical' business communication.<br/><br/>However I would focus the domain of application more from strategic management to strategic leadership and and change. In this context may I remind you on the part of our conversation prior to the point you've pressed the record button when I've visited you last time in Geneva?<br/><br/>While traditional businesses might perceive visualisation more as an end rather than a means to achieve something greater I see the value of business process visualisation more in the context of Mission & Leadership. These comprise: Purpose, Strategy, Behaviour and Values.<br/><br/>Once your organisation is able to thoughtfully visualize all of these areas I'm pretty sure you'll get what Tom Peters calls a WOW-Organization. And while talking about Peters you will recall that he's been one of the first ones with his book "re-imagine" to make excessive use of visualisation (more via images) rather than text. [A discussion of the quality of this visualisation done by Dorling & Kindersley is however a different discussion ...]<br/><br/>Hope to see you tomorrow :-) Ralf. Alex, let me just say that I admire the work of Xplane ever since my first subscription to Business2.0 in the late 90’s of the last century! I fully agree with you on the role and impact the work of David and xplane could have on ‘classical’ business communication.

However I would focus the domain of application more from strategic management to strategic leadership and and change. In this context may I remind you on the part of our conversation prior to the point you’ve pressed the record button when I’ve visited you last time in Geneva?

While traditional businesses might perceive visualisation more as an end rather than a means to achieve something greater I see the value of business process visualisation more in the context of Mission & Leadership. These comprise: Purpose, Strategy, Behaviour and Values.

Once your organisation is able to thoughtfully visualize all of these areas I’m pretty sure you’ll get what Tom Peters calls a WOW-Organization. And while talking about Peters you will recall that he’s been one of the first ones with his book “re-imagine” to make excessive use of visualisation (more via images) rather than text. [A discussion of the quality of this visualisation done by Dorling & Kindersley is however a different discussion ...]

Hope to see you tomorrow :-) Ralf.

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