I’ve been silent for a while because I explored Second Life….For those who don’t know what it is: it’s a parallel virtual world that you can dive into in the form of an avatar (see wikipedia definition). Today, for example, I was at the virtual World Economic Forum WEF to listen to EasyJet founder.
Various businesses have established a presence there, such as IBM, Adidas, Reuters, Toyota (see video below for the Scion that was launched in Second Life) etc.
Because it’s quite a hot phenomena we are organizing a short free presentation at arvetica on March 1, 2007 to discuss what companies may get out of Second Life. Register if you’re in Geneva. We are also hosting a workshop at the LIFT conference on February 7 in the afternoon. However, most important: I will later announce a 2-day immersion workshop at arvetica where business people and marketers can really look into the potential of Second Life. Contact me if you want more info or pre-reserve for the limited seats…
“what companies may get out of Second Life”
(sorry for the out-of-topic-ness of the rest of the comment).
Well, i find much more curious what companies are getting in Second Life
Second Life is very interesting Business Model phenomenon. We saw the emergence and evolution of a complex business model, involving different actors: Linden Labs (Second Life producers), content creators (the creators of virtual content), players, etc..
The game transacts about 1 million dollars per day. There are people and companies who’s main activity is to build and sell virtual content in Second Life.
A lot more could be said about Second Life’s BM, but I wanted to keep this comment short.
Tiago A.
I just recalled that there is a description on SL’s business model here.
Second Life is very hot indeed. There is a lot of buzz going arround the numbers presented by Linden Labs. However, it’s phenomenon can be compared to a fire in a hayfield: spreads very fast, but burns quickly. The number of regular players is in fact very low when compared to the large amount of accounts opened out of a curiosity powered by the publicity from the media.
Bye,
Tiago A.