Comments on: Nintendo's Blue Ocean Strategy: Wii http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html Just another WordPress weblog Sat, 11 Feb 2012 23:42:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nintendo’s Blue Ocean Strategy « Abort, Retry, Flail http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-1203 Nintendo’s Blue Ocean Strategy « Abort, Retry, Flail Mon, 07 Sep 2009 20:15:19 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-1203 [...] output, DVD support, Dolby 5.1 audio output and next-gen processing speed (source). This graph from Business Model Alchemist shows just how different the Wii is from the 360 and [...] [...] output, DVD support, Dolby 5.1 audio output and next-gen processing speed (source). This graph from Business Model Alchemist shows just how different the Wii is from the 360 and [...]

]]> By: Nintendo’s Wii and the Blue Ocean Strategy « Abort, Retry, Flail http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-1202 Nintendo’s Wii and the Blue Ocean Strategy « Abort, Retry, Flail Mon, 07 Sep 2009 20:06:27 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-1202 [...] output, DVD support, Dolby 5.1 audio output and next-gen processing speed (source). This graph from Business Model Alchemist shows just how different the Wii is from the 360 and [...] [...] output, DVD support, Dolby 5.1 audio output and next-gen processing speed (source). This graph from Business Model Alchemist shows just how different the Wii is from the 360 and [...]

]]> By: Antonio Dottore http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-773 Antonio Dottore Sat, 21 Jun 2008 18:23:00 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-773 On Dave's comment about people intentionally setting out to adopt a 'Blue Ocean Strategy',or create a BO.<br/><br/>Being a model it will only ever be the authors' interpretation of what happened in the past (even >100 yrs ago) and a drawing together of many threads into something easy to understand and follow. <br/><br/>That goes into the academic papers.<br/><br/>For 'real' people in the real world, it has to be presented differently, hence the nice name and the lovely imagery of BO vs RO.<br/><br/>What I really like is the idea that <b>entrepreneurial activity can change the mkt/world</b>. Chan Kim was my prof during my MBA and he was always on about changing the way of doing things ... cutting across existing structures, mindsets.<br/><br/>He was difficult to understand at times - due to accent - but then so were many of the students. Most important, he was full of energy. Hopefully, so are all the entrepreneurs out there.<br/><br/>One final bit in this long post. They have a statue of Gen Doriot at Insead, with a quote from him: <b>'Without action, the world would still be an idea.'</b> I loved it and would go to read it from time to time. On Dave’s comment about people intentionally setting out to adopt a ‘Blue Ocean Strategy’,or create a BO.

Being a model it will only ever be the authors’ interpretation of what happened in the past (even >100 yrs ago) and a drawing together of many threads into something easy to understand and follow.

That goes into the academic papers.

For ‘real’ people in the real world, it has to be presented differently, hence the nice name and the lovely imagery of BO vs RO.

What I really like is the idea that entrepreneurial activity can change the mkt/world. Chan Kim was my prof during my MBA and he was always on about changing the way of doing things … cutting across existing structures, mindsets.

He was difficult to understand at times – due to accent – but then so were many of the students. Most important, he was full of energy. Hopefully, so are all the entrepreneurs out there.

One final bit in this long post. They have a statue of Gen Doriot at Insead, with a quote from him: ‘Without action, the world would still be an idea.’ I loved it and would go to read it from time to time.

]]> By: Anonymous http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-772 Anonymous Tue, 22 May 2007 18:27:00 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-772 By 'large public' are you referring to NCL's Expanded Audience or something different?<br/><br/>~a By ‘large public’ are you referring to NCL’s Expanded Audience or something different?

~a

]]> By: dave kees http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-771 dave kees Tue, 20 Feb 2007 17:47:00 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-771 This book, Blue Ocean Strategy, is kinda like the authors' Blue Ocean, isn't it? I guess they are under a lot of pressure to come up with some new and clever way to look at the market.<br/><br/>The problem with the book is that it is over-hyped and actually deceptive. The primary examples given in the book were people who never set out to create a Blue Ocean. <br/><br/>They were all people just doing what they loved and had a passion for and they wound up in a Blue Ocean. They did not sit down and plan a Blue Ocean Strategy to get rich or dominate the market or whatever.<br/><br/>I wrote to Steve Wozniak about this and he confirmed it. They were doing what they loved.<br/><br/>So that is the key to success. This book, Blue Ocean Strategy, is kinda like the authors’ Blue Ocean, isn’t it? I guess they are under a lot of pressure to come up with some new and clever way to look at the market.

The problem with the book is that it is over-hyped and actually deceptive. The primary examples given in the book were people who never set out to create a Blue Ocean.

They were all people just doing what they loved and had a passion for and they wound up in a Blue Ocean. They did not sit down and plan a Blue Ocean Strategy to get rich or dominate the market or whatever.

I wrote to Steve Wozniak about this and he confirmed it. They were doing what they loved.

So that is the key to success.

]]> By: Gerhard Schnyder http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-770 Gerhard Schnyder Mon, 08 Jan 2007 22:51:00 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-770 Alex,<br/>Just one quick comment on this very interesting post: the motion control is not that radical an innovation. In fact, for a couple of years now, there has been a thing around for PS and X-box called "body pad" , which does basically the same as the Wii motion control (http://www.bodypad.com/eng/Index.php). Of course, the body pad is not as elegant as the wii motion control, but the functions are basically the same. I never quite understood however, why there was no massive marketing campaing for the "body pad". I actually learned about it by chance, but never saw any adverts or the like. <br/>Maybe the wii success story is hence more about good marketing, rather than radical innovation?? Alex,
Just one quick comment on this very interesting post: the motion control is not that radical an innovation. In fact, for a couple of years now, there has been a thing around for PS and X-box called “body pad” , which does basically the same as the Wii motion control (http://www.bodypad.com/eng/Index.php). Of course, the body pad is not as elegant as the wii motion control, but the functions are basically the same. I never quite understood however, why there was no massive marketing campaing for the “body pad”. I actually learned about it by chance, but never saw any adverts or the like.
Maybe the wii success story is hence more about good marketing, rather than radical innovation??

]]> By: yvo http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-769 yvo Mon, 08 Jan 2007 11:24:00 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-769 Alex: It is also interesting to compare the Wii and the PS3 from a business model design perspective. Target customer(age structure), customer relationship (online services)and revenue stream (console vs games)are different. It gets even more interesting if you add the Nitendo DS and PSP to the comparison. Alex: It is also interesting to compare the Wii and the PS3 from a business model design perspective. Target customer(age structure), customer relationship (online services)and revenue stream (console vs games)are different. It gets even more interesting if you add the Nitendo DS and PSP to the comparison.

]]> By: Alex Osterwalder http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-768 Alex Osterwalder Mon, 08 Jan 2007 09:07:00 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-768 Hi Tiago, great to hear from you! Thanks for the insights by an industry specialist ;-)<br/><br/>Cheers, A Hi Tiago, great to hear from you! Thanks for the insights by an industry specialist ;-)

Cheers, A

]]> By: TRAlves http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-767 TRAlves Mon, 08 Jan 2007 02:18:00 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-767 Greetings!<br/><br/>Firstly, I agree with the graph you presented in all points except connectivity. Wii comes with WiFi support and there are a number of services that you can get online now, and more are expected to come. XBox has, by far, the best online service of all (XBox Live).<br/><br/>Nintendo was really cleaver in making such a simple but extremely innovative console. The hardware is not the bleeding edge technology, but it's enough. While a Wii costs about <a HREF="http://www.engadget.com/2006/12/15/wii-manufacturing-costs-ring-up-to-just-158/" REL="nofollow">$150</a> to make, PS3 costs about <a HREF="http://www.engadget.com/2006/02/18/playstation-3-costs-900-sez-merrill-lynch-mob/" REL="nofollow">$800</a>. Usually, the business strategy in the console market is sell the console cheaper and take a better income from selling games. Nintendo managed to go against this approach by making a cheap console. <br/><br/>The harcore-western-player will not abide the overpowered computer graphics, but everyone else will. And this "everyone else" is the growing market of children, young adults, adults and seniors (as seen in the movie). There are games for the PS3 with stunning graphics that are not fun to play. I am a proud owner of a Wii, and i can say... well.... Wiiiiiiiiiiiiiiii!<br/><br/>This kind innovation really deserves a smooth sailing over a blue ocean...<br/><br/>Tiago A.<br/><br/>PS: Sorry about the long comment. I really got carried on... Greetings!

Firstly, I agree with the graph you presented in all points except connectivity. Wii comes with WiFi support and there are a number of services that you can get online now, and more are expected to come. XBox has, by far, the best online service of all (XBox Live).

Nintendo was really cleaver in making such a simple but extremely innovative console. The hardware is not the bleeding edge technology, but it’s enough. While a Wii costs about $150 to make, PS3 costs about $800. Usually, the business strategy in the console market is sell the console cheaper and take a better income from selling games. Nintendo managed to go against this approach by making a cheap console.

The harcore-western-player will not abide the overpowered computer graphics, but everyone else will. And this “everyone else” is the growing market of children, young adults, adults and seniors (as seen in the movie). There are games for the PS3 with stunning graphics that are not fun to play. I am a proud owner of a Wii, and i can say… well…. Wiiiiiiiiiiiiiiii!

This kind innovation really deserves a smooth sailing over a blue ocean…

Tiago A.

PS: Sorry about the long comment. I really got carried on…

]]> By: Alex Osterwalder http://www.businessmodelalchemist.com/2007/01/nintendos-blue-ocean-strategy-wii.html/comment-page-1#comment-766 Alex Osterwalder Sun, 07 Jan 2007 20:41:00 +0000 http://localhost:8888/2007/01/nintendos-blue-ocean-strategy-wii.html#comment-766 Nicolas: thanks for the info, I was actually wondering how intentional the link to blue ocean was... Nicolas: thanks for the info, I was actually wondering how intentional the link to blue ocean was…

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