Jun 25, 2006

Real-Time Business Model Design and Exploration with Multi-Touch User Interfaces

Alexander Osterwalder

The video below shows one of the fascinating multi-touch user interfaces that is emerging from research labs. Now use your imagination and picture a group of business developers manipulating concepts such as value propositions and distribution channels in real time on a large screen…

Imagine them dis-connecting and reconnecting customer segments with value propositions and core capabilities. Visualize them rapidly exploring a multitude of possible business designs – prototyping opportunities by simple movements of their hands. WOW. Now that would make meetings efficient: exploration in real-time and no need to go back to the drawing board and schedule new meetings…

By the way, this is the first time I try to post a youtube.com video on my blog – let’s see what happens.

One Response to “Real-Time Business Model Design and Exploration with Multi-Touch User Interfaces”

  1. tom says:

    Alex, this video is very intriguing and fascinating. Pls entend the coverage of REAL TIME Business Design and Modeling in you furure blog posting

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