Of the 12 or so innovation types, the disruptive type that a business model offers has the ability to upset an established set of players in a mature market

In fairness to Dr. Christensen, innovations are not restricted to products. Innovations can be made on manufacturing process. For instance, though Toyota and GM both manufacture automobiles, and both use JIT (disruptive innovation in value chain), Toyota’s design scientists have incorporated more robotics in their assembly line, and this has dramatically reduced the time it takes to assemble different models on the same assembly line.

There are more than 5 disruptions there (JIT, Robotics, Minaturization, etc.), so using the word disruptive innovation, I humbly suggest, is more appropriate.

Thanks to let us sharing your insights about business models.
I follow your footsteps since the early days previous of your PhD at Lausanne in 2004.
You inspire me to work on the medical field wiht a new business model I intend to validate and let you know any day soon.

Silvio Penteado (PhD in progress)

perhaps it would be more helpful to discard the “disruptive business model” entry and replace it with
- disruptive communication channels
- disruptive revenue streams
- disruptive customer relationships
- disruptive partnerships

i think that would explain the corresponding examples better.