I actually admire how these online services make things more efficient and provide better chances of finding the right partner! It’s nothing substantially new, but a business model enhanced through technology with additional functionalities…

Maybe my posting sounded a little offensive to you. Sorry if that was the case. It wasn’t intended to be so

Interesting stuff. However there are other aspects to it.

As an Indian I understand it better. I have known people who have been successful using these online matchmaking sites. And it works ver well for a variety of reasons.

First, the parents use it only for a majority of the cases when it is the girl, a lot of times in the case of the boy, he is using it.

Again, the name is of the parents. The girl is the actual one using it in terms of decision making etc.

Consider this:

How do you meet a girl in the western culture?

In school, work, pubs, on the road, friends’ party etc.

In the Indian scenario that may happen but the possibility of love and marriage is still low.

Second, there is a great need to find your partner of same language, region, religion and caste.

Yes this may sounds outdated but those are the facts.

BTW, there are services on the ground where there are manual papaer based databases which are available in India which gets this done.

There are marraige brokers who get things done too.

However, when you combine this online, you have created a marketplace like ebay. Nothing new to start with, but due to online presence more powerful and better than before.

With all the datapoints available, photo capability, easy way to connect, e-mail and chat the online matrimony sites bring the best of Indian culture to the new generation of Indians and parents.

This goes on to prove that “understanding the social” part of a business is very important.

The “technical” and “business” side are simple to do.

Cheers,
Suhit